{"id":19195,"date":"2017-02-06T15:51:08","date_gmt":"2017-02-06T21:51:08","guid":{"rendered":"https:\/\/audiotheme.com\/?p=19195"},"modified":"2022-11-25T14:15:37","modified_gmt":"2022-11-25T20:15:37","slug":"wordpress-seo-for-music-sites","status":"publish","type":"post","link":"https:\/\/audiotheme.com\/blog\/wordpress-seo-for-music-sites\/","title":{"rendered":"A Primer on WordPress SEO for Music Sites"},"content":{"rendered":"
Search Engine Optimization can mean several things. There are entire websites and companies focused on SEO. You\u2019ve probably received offers to optimize your site, or may have started looking into what you can do for yourself. The topic can be pretty intimidating for a musician, but it doesn\u2019t have to be.\n<\/div>\n

In this post, we\u2019ll cover the basics of WordPress SEO for music websites. What it is, what it can do for your band\u2019s site, and one of the easiest ways to make sure your site is optimized at a basic level.
\n<\/p>\n

Identify your website\u2019s purpose<\/h3>\n

As with any major decision about your music website, your first step should be determining the site\u2019s main goal. This can depend on your music, location, and size of your fanbase.<\/p>\n

Are you trying to provide information to people who are specifically looking for your band\u2019s site? Trying to book new gigs and attract booking agents or private event hosts? Trying to attract general music fans in your area? All of these aspects should be taken into consideration when you start optimizing your site. They\u2019ll determine what kinds of keywords and content you want to make sure you\u2019re including on your site.<\/p>\n

Once you\u2019ve determined what the site\u2019s goal is, you can do some brainstorming and research on keywords. Keywords are words or phrases that someone might type into Google or other search engines. You\u2019ll want to consider the phrases and words you want your site to show up for. You can use the Google Keyword Planner<\/a> to get some ideas. You\u2019ll need to create an account, but the planning service is free.<\/p>\n

A Few Basics on WordPress SEO for Music Websites<\/h2>\n

Once you\u2019ve decided what the site\u2019s goal and main keywords are, there are a few basics to cover in order to make sure your site will been seen by search engines.<\/p>\n

Make sure your site has a title and tagline<\/h3>\n

This is one of the most important parts of WordPress SEO, and it\u2019s often overlooked or left off purposefully. Under your WordPress admin dashboard, head to Settings \u2192 General<\/em>. There you\u2019ll see a field for Site Title and Tagline.<\/p>\n

\"WordPress<\/p>\n

Your site title should be pretty simple, and should include your name or the name of your band. The tagline is a little more flexible. You can use this area to include your most important keywords. For example, your site title may be \u201cYour Band Name,\u201d while the site\u2019s tagline could be \u201cLive acoustic music in the Chicago area\u201d. If you\u2019ve left the site\u2019s tagline incomplete because you don\u2019t like the way it looks on your site, you can hide it on the front end with a simple CSS snippet. You\u2019ll definitely want to include both a site title and tagline for the search engines.<\/p>\n

Make sure your site is visible to search engines<\/h3>\n

There is an option under Settings \u2192 Reading<\/em> that discourages search engines from indexing a WordPress site. However, you probably want people to find your site, so this box should be unchecked.<\/p>\n

Set your permalinks<\/h3>\n

We\u2019ve covered permalinks<\/a> in detail before, but they\u2019re worth mentioning again in the SEO discussion. Permalinks are the unique and permanent URL path for a page or post on a website. They\u2019re the link you share when you are linking to a specific area of your site.<\/p>\n

Beginning with WordPress 4.2 “Pretty Permalinks” are the default structure on install, but it’s worth a second look to confirm. You definitely want to avoid the old default permalinks which end in \/?p=123<\/code>. Plain permalinks give no SEO benefit and are quite difficult for site visitors to navigate.<\/p>\n

WordPress gives you several options for permalink structure under Settings \u2192 Permalinks<\/em>. We typically recommend the \u201cPost name\u201d, or “Pretty Permalink” structure, which looks like http:\/\/example.com\/%postname%\/<\/code>. This structure makes navigation easier, and also gives you greater control over SEO.<\/p>\n

\"Permalinks<\/p>\n

As we mentioned in our previous article, changing link structure after your site has been established can cause problems. For example, if someone has bookmarked a page on your site, or shared a link on social media and the permalinks are changed, the link would be directed to a 404 Page, reporting non-existent content. If you\u2019re going to change the permalink structure, you\u2019ll want to add 301 redirects. You can do this either in your .htaccess file, or by using a redirection plugin. A redirect will forward someone to the new page when they try to access the old link.<\/p>\n

Beyond the Basics<\/h2>\n

After you have the basics of searchability covered, you can dive deeper into search engine optimization.<\/p>\n

The best way to cover everything: an all in one plugin<\/h3>\n

Our favorite way to approach in-depth SEO is using the Yoast SEO WordPress plugin<\/a>. You can get this plugin from the WordPress plugin repository, just download and activate.<\/p>\n

Yoast has an exhaustive library<\/a> that can allow you to become a self taught expert. But, the plugin has some great features that don\u2019t require much study time. Those are what we\u2019re going to cover in the rest of this post.<\/p>\n

Site-wide settings<\/h3>\n

Once the plugin is installed and activated, you\u2019ll see a new heading under your WordPress dashboard: \u201cSEO\u201d. When you visit the Yoast SEO dashboard, you\u2019ll get a snapshot of the site\u2019s obvious SEO problems, as well as any relevant notifications. Under the General tab of the dashboard, you\u2019ll see a configuration wizard.<\/p>\n

\"Yoast<\/p>\n

We strongly recommend running through this. It takes only a few moments and allows you to easily make some important changes. It’s one of the quickest ways to configure the basics of WordPress SEO for music sites. You’ll also get to link your social media profiles, and determine which aspects of the site you want to be visible.<\/p>\n

You\u2019ll be asked what kind of website you are setting up. We\u2019ve found that Small Business works well for bands and solo musicians. Bands can be set up as a “company” while a solo musician can be set up as a person.<\/p>\n

You\u2019ll also be given a chance to authenticate with Google Search Console, which is highly recommended. Search Console is another great tool that can alert you to SEO problems. Together with Google Analytics, the search console can help you determine exactly what keywords people are using to land on your site. We\u2019ll cover this more in a later article, so you can skip that step for now if you’d like.<\/p>\n

Under title settings, the title separator can be whichever you prefer, as it won\u2019t really play much of a factor in SEO.<\/p>\n

Changes specific to AudioTheme<\/h3>\n

By default, the AudioTheme archives may look a little different than the rest of your page title. This is because they are custom post type archives. You can adjust the title structure to match the rest of your website under SEO \u2192 Titles & Metas \u2192 Post Types<\/em>.<\/p>\n

Settings per page<\/h3>\n

Once you\u2019ve run through Yoast\u2019s configuration wizard, your site as a whole will be pretty well optimized. However, in order to boost your search rankings, you\u2019ll need to make sure your site has content that includes the keywords you are targeting.<\/p>\n

Yoast has an SEO tool that populates on each page or post. This tool helps you optimize for a specifically targeted keyword. A detailed analysis will populate after you\u2019ve entered your page text and assigned a targeted keyword for the page or post.<\/p>\n

The plugin uses a stoplight scale to rate the overall SEO and readability of the page. Green is good, yellow is okay, and red is poor. Right on each page, you can get specific instructions for how to improve the searchability and readability of your post. Aspects include: focus keyword density, alternate image attributes, word count, and more.<\/p>\n

\"Yoast<\/p>\n

It\u2019s important to note that you can have an overall score of \u201cgood\u201d, even with a few yellow and red lights on specific topics.<\/p>\n

As you optimize more pages and posts, you\u2019ll learn to include some of these suggestions by default, and should see more green lights when you first enter your content.<\/p>\n

Added Bonus<\/h2>\n

A great bonus to using Yoast SEO on WordPress is that it solves a common question we\u2019re asked in support: \u201cHow can I change the image and text that display on social media shares?\u201d Yoast SEO gives you complete control over what displays on social media shares for Facebook and Twitter for each page. Under the stoplight icon, you\u2019ll see a share symbol. This is the area that allows you to make changes to what is shared by default if someone links to the page via social media.<\/p>\n

\"Yoast<\/p>\n

Here you can update the description of the site that will populate on the preview that displays for each page on social media. You can also upload a specific image – it doesn\u2019t even need to be included within the post in order to display.<\/p>\n

While you can spend large amounts of time researching SEO, following these steps for basic SEO is the most efficient way to optimize your WordPress music site for search engines.<\/p>\n","protected":false},"excerpt":{"rendered":"

Search Engine Optimization can mean several things. There are entire websites and companies focused on SEO. You\u2019ve probably received offers to optimize your site, or may have started looking into what you can do for yourself. The topic can be pretty intimidating for a musician, but it doesn\u2019t have to be. In this post, we\u2019ll … Read More<\/a><\/p>\n","protected":false},"author":941,"featured_media":19219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-19195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chatter","8":"entry"},"yoast_head":"\nA Primer on WordPress SEO for Music Sites — AudioTheme<\/title>\n<meta name=\"description\" content=\"SEO can be intimidating for a musician, but it doesn't have to be. This post covers the basics of WordPress SEO for music websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audiotheme.com\/blog\/wordpress-seo-for-music-sites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Primer on WordPress SEO for Music Sites\" \/>\n<meta property=\"og:description\" content=\"SEO can be intimidating for a musician, but it doesn't have to be. 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