{"id":54580,"date":"2020-03-26T13:49:30","date_gmt":"2020-03-26T18:49:30","guid":{"rendered":"https:\/\/audiotheme.com\/?p=54580"},"modified":"2022-11-25T14:14:39","modified_gmt":"2022-11-25T20:14:39","slug":"how-to-keep-your-music-career-active-during-the-covid-19-crisis","status":"publish","type":"post","link":"https:\/\/audiotheme.com\/blog\/how-to-keep-your-music-career-active-during-the-covid-19-crisis\/","title":{"rendered":"How to Keep Your Music Career Active During the COVID-19 Crisis"},"content":{"rendered":"<p>As the COVID-19 crisis continues across the world, people will need to avoid public areas for weeks to come. Unfortunately, this is hitting several industries extremely hard. These are uncertain times for people who rely on large gatherings to make a living. Musicians are no exception and face several challenges. In this post, we\u2019re going to cover some ways to keep your music career active during this crisis.<\/p>\n<p><!--more--> <\/p>\n<h2>Keep the Connection<\/h2>\n<p>For a lot of musicians, live shows are not just about producing revenue. They are also about making connections with fans. When a large part of your personality is dependent upon performing in front of people, isolation can be difficult.<\/p>\n<p>Some of your fans may be your best friends that you\u2019re no longer getting a chance to see. As awful as the situation is, we are still very lucky to have the internet. Countless musicians are livestreaming concerts over Facebook, Instagram Live, and other platforms like Twitch. These concerts allow musicians to perform for an audience from the safety of their own home. Livestreams  certainly do not provide as much of a connection as playing a live show. But they are better than completely losing the connection you have with your friends, family, and fans. <\/p>\n<p>Livestreaming also allows you to use services like Venmo and Paypal to collect digital tips. Luckily, many people understand how difficult things are for musicians amidst this crisis. I have seen first hand how many folks want to support musicians during this time.<\/p>\n<figure id=\"attachment_54581\" aria-describedby=\"caption-attachment-54581\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/audiotheme.com\/content\/uploads\/corona-concert-series.jpg\" alt=\"\" width=\"1200\" height=\"628\" class=\"size-full wp-image-54581\" srcset=\"https:\/\/audiotheme.com\/content\/uploads\/corona-concert-series.jpg 1200w, https:\/\/audiotheme.com\/content\/uploads\/corona-concert-series-300x157.jpg 300w, https:\/\/audiotheme.com\/content\/uploads\/corona-concert-series-1024x536.jpg 1024w, https:\/\/audiotheme.com\/content\/uploads\/corona-concert-series-768x402.jpg 768w, https:\/\/audiotheme.com\/content\/uploads\/corona-concert-series-840x440.jpg 840w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-54581\" class=\"wp-caption-text\">AudioTheme artists The Gibbonses have turned to online concerts to continue playing for fans.<\/figcaption><\/figure>\n<p>Musicians can also connect with fans over social media through regular posts and videos. Make sure to check in and see how your fans and followers are doing, too. Many of them find themselves in a similar amount of uncertainty and could use some kind words. It\u2019s important to remember that we\u2019re all facing similar circumstances. We should all be in this together.<\/p>\n<h2>Sell Merch Online<\/h2>\n<p>If you\u2019ve always relied on an in person merch booth to sell cds and other items, now is a great time to focus on getting an ecommerce shop up and running. If you\u2019re using one of <a href=\"https:\/\/audiotheme.com\/wordpress-themes\/\">our themes<\/a>, they all have basic support for WooCommerce built right in. And, <a href=\"https:\/\/audiotheme.com\/view\/merchato\/\">Merchato<\/a> is fully integrated with WooCommerce. Try to get creative with what you\u2019re selling. You can even think beyond music. For example, if you also happen to paint, maybe consider offering up a few pieces of artwork in addition to your cds, t-shirts, and posters. <\/p>\n<p>Now is a great time to offer your music for sale if it is something you haven\u2019t done before. It seems like many people have a strong desire to help local musicians and would gladly purchase music to do so. If you haven\u2019t read our posts on <a href=\u201dhttps:\/\/audiotheme.com\/blog\/best-ecommerce-platform\/\u201d>ecommerce<\/a> and <a href=\u201dhttps:\/\/audiotheme.com\/blog\/full-length-records-individual-tracks-woocommerce\/\u201d>selling digital music<\/a>, now is a great time. <\/p>\n<h2>Use This Time Wisely<\/h2>\n<p>With everything changing by the minute, it can be hard to think about the future. But that may be the smartest thing to do right now. You know that you\u2019re going to have several weeks at a minimum without shows. It\u2019s tempting to sulk and feel sorry for yourself, but the reality is that you need to use this time wisely. When the crisis passes, will you be able to look back and feel like you made the most of it? Below are a few things you can do to improve the future.<\/p>\n<h3>Write Songs and Practice<\/h3>\n<p>Many of us across the world are hunkering down in our homes. That doesn\u2019t leave a lot of daily inspiration to draw from. However, we have an unprecedented amount of time to sit down and focus on writing or bettering our musical abilities. While it may seem pointless to practice if you have no upcoming shows, you\u2019ll be better off in the long run. If you\u2019re livestreaming shows, you\u2019ll want to stay sharp. Now is the perfect time to focus on finally learning to use a looper, or dust off the piano that you\u2019ve been meaning to start playing again. <\/p>\n<h3>Work on Your Online Image and Promotional Materials<\/h3>\n<p>So many projects get pushed to the side when we\u2019re in the middle of a fully booked schedule. We just don\u2019t have time to update our websites, produce content for social media, or record new demo tracks. Maybe you\u2019ve been meaning to create new posters for your shows, and just haven\u2019t found the time. Well, now we have nothing but time. If you\u2019ve got a list of administrative or business tasks you need to accomplish for your music career, knock them out now. When you get back to booking shows, you\u2019ll look and feel more professional and can hit the ground running.<\/p>\n<h3>Consider Prospecting for New Opportunities<\/h3>\n<p>Try to use this time outside of your regular routine to gain new perspective. You may be able to develop some fresh new ideas for booking more shows or generating other income. It\u2019s time to get scrappy. Spend some time researching potential new venues. This moment may not be the best time to reach out to bar owners who are also feeling this crisis. But, having a list ready to go when the time is right will save you a few steps in the future. Maybe you can focus on other ways to generate income for yourself during this time. Can you offer online video lessons? Can you organize a fundraiser? Do you have any other talents you can tap into? Can you team up with other musicians to create a livestream festival? <\/p>\n<h2>Music Has the Power to Heal<\/h2>\n<p>If you\u2019re a musician who relies on their music to produce an income, right now is a very scary time. The beauty of music though, is that can provide an outlet and a calming presence in even the most uncertain times. We should all keep that in mind. We\u2019ve seen the videos of folks singing from their balconies <a href=\"https:\/\/www.theatlantic.com\/photo\/2020\/03\/music-and-encouragement-from-balconies-around-world\/608668\/\">across the world<\/a>. That is what hope looks like. We all should realize that music gives us the chance to bond with others. It gives us the chance to spread feelings of hope and reassure us that everything will work out in the end.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the COVID-19 crisis continues across the world, people will need to avoid public areas for weeks to come. Unfortunately, this is hitting several industries extremely hard. These are uncertain times for people who rely on large gatherings to make a living. Musicians are no exception and face several challenges. In this post, we\u2019re going &hellip; <a class=\"more-link\" href=\"https:\/\/audiotheme.com\/blog\/how-to-keep-your-music-career-active-during-the-covid-19-crisis\/\">Read More<\/a><\/p>\n","protected":false},"author":941,"featured_media":54585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-54580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chatter","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Keep Your Music Career Active During the COVID-19 Crisis &#8212; AudioTheme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audiotheme.com\/blog\/how-to-keep-your-music-career-active-during-the-covid-19-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Keep Your Music Career Active During the COVID-19 Crisis\" \/>\n<meta property=\"og:description\" content=\"As the COVID-19 crisis continues across the world, people will need to avoid public areas for weeks to come. Unfortunately, this is hitting several industries extremely hard. These are uncertain times for people who rely on large gatherings to make a living. Musicians are no exception and face several challenges. 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