{"id":9322,"date":"2015-09-08T10:50:27","date_gmt":"2015-09-08T15:50:27","guid":{"rendered":"https:\/\/audiotheme.com\/?p=9322"},"modified":"2022-11-25T14:16:23","modified_gmt":"2022-11-25T20:16:23","slug":"behind-the-scenes-of-the-new-audiotheme-design","status":"publish","type":"post","link":"https:\/\/audiotheme.com\/blog\/behind-the-scenes-of-the-new-audiotheme-design\/","title":{"rendered":"Behind the Scenes of the New AudioTheme Design"},"content":{"rendered":"

If you’ve visited AudioTheme within the past couple of weeks you probably noticed we got a fresh coat of paint. If you’re new here, you might be wondering, “What exactly is AudioTheme?” That’s a good a question.<\/p>\n

On one hand, it\u2019s our company name. We sell audio-centric WordPress themes<\/a> for people who make music (musicians, songwriters, bands, etc.). Our themes include functionality to manage discographies, gigs, venues, and video libraries. Powering all of those features, to make them portable from one theme to another, is a plugin we built<\/a> \u2014 also called AudioTheme.<\/p>\n

<\/p>\n

Confused yet? You\u2019re not alone. From time to time, our products and company have been written about or mentioned in podcasts, and it\u2019s painfully obvious we haven\u2019t done a good job differentiating the company and the plugin, or that AudioTheme is more than just a single theme with audio functionality.<\/p>\n

To help remedy some of that confusion, we recently rolled out the first part of a rebranding process, which includes a new identity and website. The second part will involve upgrading and renaming the plugin to ease confusion. When that happens, AudioTheme will refer to the company only.<\/p>\n

The plugin upgrade is still a ways off, but streamlining the process of adding gigs, venues, records, and videos is our top priority. We want to make it as easy as possible for musicians to update and maintain their website. Bandstand was our first choice for a new name, but due to a conflict we’re back at the drawing board. We\u2019re also throwing around the idea of releasing the plugin for free in the plugin directory, so let us know if you have any feedback on that or ideas for a name. We\u2019re all ears.<\/p>\n

In the meantime, I wanted to share some of the stuff we’ve been working on this year. The references to Bandstand are a working title only, but it should give you an idea of how everything will fit together.<\/p>\n

\"Initial
Initial logo exploration.<\/figcaption><\/figure>\n
\"Our
Our new new logo \u2014 shapes reminiscent of media icons form the letters \u201cAT\u201d<\/figcaption><\/figure>\n
\"Plugin
Plugin logos<\/figcaption><\/figure>\n

Each plugin released under the AudioTheme brand will consist of a custom Dashicon-style icon for the logo. This will allow us to maintain consistency with the WordPress admin when the plugin needs to be present in the menu and create convenient branding assets to use everywhere else (on our website, for example, or the WordPress plugin directory).<\/p>\n

\"Homepage\"
Homepage<\/figcaption><\/figure>\n
\"Internal
Internal pages<\/figcaption><\/figure>\n
\"Support\/Knowledgebase\"
Support\/Knowledgebase<\/figcaption><\/figure>\n
\"Style
Style guide (web view<\/a>)<\/figcaption><\/figure>\n