Affiliate referral URLs can include a campaign parameter to help you track and monitor the performance of your affiliate links.
You can name your campaigns in the Affiliate Area when generating an affiliate referral link, or manually append a campaign name to an affiliate referral link. When using the generator, the campaign name will be automatically appended to your affiliate referral link. Here is an example of what the affiliate referral link looks like with a campaign parameter added:
You may wish to use campaigns to place affiliate links in specific marketing channels – such as in an email, on a particular social media platform, or on your website.
The campaigns created are visible in the Stats tab when you are logged in to the Affiliate Area. The stats page shows the following campaign data:
- The number of visits through a specific campaign referral link
- How many unique referral links have been used for that campaign
- Whether the conversion was successful (a referral was generated)
- What the conversion rate was for that particular campaign.
Some examples of campaign names might be: “Winter email”, “Twitter January”, “Facebook sale”, “Summer special”, and so on. This could be aligned with your marketing material, a sale or promotion you have scheduled.
When it comes to campaign names, a shorter, simpler campaign name usually works best. Think of it like a coupon code – a campaign name between 15 and 25 characters can effectively describe a date, product, and channel for where a specific campaign link is being shared. Additionally, some social media channels have a limited amount of characters available. The more characters they use in their affiliate referral link, the less space they have to market your product or site.
Using this campaign parameter will help you to identify where to focus your marketing efforts for maximum sales and referrals.