Email marketing is one of the easiest ways to get new music, content, and announcements in front of an audience. Not only can your email list keep you in touch with your fans, but it can actually be a great selling point when trying to land gigs.
Make it easy
Put email list signups everywhere you can think of (within reason). On your website, on your social media pages, and on stage at your shows. Many people will wonder when and where they can see you again. Giving them a chance to be automatically reminded to check out your website, when your album will be released, or receive a list of performance dates will be enticing to those who appreciate your music.
Make it worthwhile
The content production should be top notch. You want to share information that is going to be valuable and interesting to list members. Giving away select videos, recordings, private shows, and other special offers is a great way to get people to sign up and stay subscribed.
Use it to your advantage
Social media platforms come and go. Fans across different web services will come and go. However, most people will continue to check their email. Email is one of the only media avenues that you “own,” regardless of what happens to the other platforms.
Promote gigs, merchandise, events, and anything else that you want your fans to know about. When trying to land gigs, letting the venue know that you have a email list with X amount of subscribers within a certain radius will help add to your credibility and likelihood of drawing a crowd.
It should go without saying that you want to respect the privacy of your email list. Never sell it or give it to anyone who plans on using it for spam-like purposes.
Following these suggestions will help you grow a list of interested and engaged fans who are excited to hear from you.