Over 6 billion hours of video are watched each month on YouTube, and the platform reaches more US adults aged 18-34 than any cable television network.*
Some of the biggest names in music right now got their start by uploading videos to different platforms like Vimeo, Facebook, and YouTube. Boyce Avenue started off recording cover videos and are now the most subscribed to YouTube artists. Tyler Ward will tell you that his social media fans are what made it possible for him to have a career in music.
So how can musicians utilize videos to their best ability? Here are just a few ideas.
Create a presence that is unified across all of your platforms.
When someone lands on any of your social media pages, they should immediately be able to recognize constant variables like photos, a logo, or a header image. While every social platform has a different audience and you don’t need to share identical content across all of them, you should make yourself easily recognizable for fans.
Content, content, content.
The more content you produce, the more likely it is to be seen, and people are more likely to subscribe, follow, and like pages that produce content on a regular basis. The strategy behind the content you create is also extremely important. Quality and quantity are the winning combination here. Covers of popular songs will result in more search hits, and when someone lands on your page, they’ll have the opportunity to see all of your content.
Not just the music.
Remember, people want an emotional connection. When they land on your page for the first time and find that they like your music, they will feel as if they discovered you. Think about all of the fans of musicians who have made it big. They take pride in saying they were along for the entire ride.
Posting a variety of video types gives people a chance to get to know you beyond your music. Video diaries, live show footage, and personal messages are all great ideas for giving some more depth to your videos, and help you develop a rapport with your following.
Overall, the goal is to get your music in front of more people, and videos are a great way to do that. Giving your fans some more insight to your music and life helps build an emotional connection and natural rapport.